Easter is just days away and, by now, most church leaders are pretty squared away on what their Easter services will look like. At least I would hope so.
Though Easter is undoubtedly special, as it celebrates the resurrection of Jesus, churches should beware of making their Easter services too special — or more specifically — too different.
My philosophy is that the Easter service should be a very good version of what you normally do.
If Easter really goes well, then many of the guests who came will come back the next week. But what if they did? Would they recognize the church?
- If they really liked the 10 minute sermon, how will they feel about the 35 minute one?
- If they really liked the 30-person chorale, how will they feel about the 5 piece band?
- If they really liked all the extra fun for kids, how will they feel about it going away?
This is also why I don’t think it’s wise for churches to meet at another location on Easter, renting out an amphitheater or a hotel. It’s just too foreign of an experience from what you typically do to make it very enticing for guests to return.
Additionally, some churches spend so much energy on Easter that they’re out of gas the next week.
Now, to be honest, I probably broke this rule last year I did a 25-minute sermon that was only memorized Scripture. It was more of a dramatic presentation with art work displayed on the screens. The next week was surely a letdown. At the same time, I felt comfortable doing it because I thought it would communicate our commitment to God’s word, one of our values.
Easter is a special day, but it’s got to move the ball down the field for the church. And making it too special will actually be counter-productive.