You preach on generosity once a year, maybe twice. You do a Christmas offering. Occasionally, you run a capital campaign. And each time, you hold your breath, hoping people respond.

And then exhale with relief when it’s over.

But here’s the thing: generous churches aren’t built on occasional campaigns. They’re built on sustained, strategic leadership around money and giving that most pastors were never trained to provide.

Many leaders feel awkward about money. So they avoid it until they can’t, and then the ask feels desperate instead of invitational. Meanwhile, there are people in your church with significant capacity to give who are waiting to be invited into something meaningful.

How do you have that conversation without it feeling transactional or weird?

In this Training Day, you’ll learn how to build a culture from the ground up where generosity becomes part of your church’s identity, not just an occasional campaign you survive.

What you’ll discover about generous leadership:

• Why the lead pastor’s personal generosity is the foundation, and how your own journey with money shapes everything else.
• The compounding effect of layered initiatives and how Christmas offerings, tithe challenges, building campaigns, and consistent teaching work together over years to build culture (not just meet budget)
• How to cultivate relationships with higher-capacity givers without it feeling transactional, preferential, or awkward
• The value of “owners” gatherings and turning passive attenders into invested stakeholders through intentional conversation
• A framework for financial transparency that builds trust, informing you on what to communicate, how often, and why, it lowers suspicion and increases generosity

This Isn’t About Squeezing More Money from Your Church

This is about discipleship. Money is one of the most significant spiritual battlegrounds your people face, and most of them are losing. They’re worried, withholding, and waiting for someone to show them a better way. When you lead well in this area, you’re not just funding ministry. You’re setting people free.

Your church’s generosity won’t rise above your own transformation in this area.

The financial health of your church, the spiritual freedom of your people, and the kingdom impact of your mission are all connected to how you lead in this area. And you don’t have to figure it out alone.

Simple. Actionable. Strategic. This training day is designed for lead pastors ready to build a culture of generosity that compounds for years to come.