You are already creating the content. Why not multiply the impact?

Every week, you pour hours into a sermon that gets heard once. Meanwhile, your people spend the other 167 hours of their week scrolling, listening, and consuming content that’s forming their faith… but it’s probably not your content.

Here’s what you already know: Your congregation is checking Instagram during morning coffee, listening to podcasts on their commute, and reading emails during lunch breaks. The question isn’t whether digital content is discipling them… it’s happening. The question is whether your church is playing a part in that discipleship.

Most pastors feel stuck thinking digital ministry means becoming a tech expert or content creator overnight. Or perhaps even reject the thought of becoming an ‘influencer’ or YouTuber. That’s not what we’re talking about here.

What if, using the sermon prep you’re already doing every week, you’re just a few simple systems away from meeting your people in those everyday moments where real formation happens?

The Hidden Opportunity Every Lead Pastor Is Missing

You’re not behind in digital ministry; rather, you’re already perfectly positioned for it. While others may chase viral content or fancy production, you have something more powerful: a congregation that trusts your voice and content that already changes lives every Sunday.

The problem? That life-changing content disappears after the benediction.

What you’ll discover in this 60-minute training:

• Why Your Church Needs This Now: Five compelling reasons your people will choose YOUR content over “better” resources already online (hint: it’s not about production value).
• The 5 Low-Hanging Fruit Opportunities: Specific digital touchpoints you can implement this week. No tech degree required, no additional staff needed!
• 10 Hard-Won Lessons from the Trenches: Practical wisdom that will save you months of trial and error (including why audio beats video quality every time).
• The Content Multiplication System: How to turn your existing sermon prep into multiple formats without starting from scratch each time.
• Real Examples That Work: See the actual formats used by the team at Ironwood Church that generate 600+ podcast downloads and 80% email open rates.

Perfect for Lead Pastors Who:

• Feel maxed out on time, but know they can’t ignore digital ministry anymore
• Want to provide resources their people will actually use (instead of recommending someone else’s content)
• Are tired of watching Sunday’s impact fade by Tuesday
• Need proven systems they can implement immediately, not theory to think about

Here’s What Changes When You Get This Right

Instead of relying on Sunday morning to do all the heavy lifting, you’ll have multiple touchpoints throughout the week, reinforcing your church’s vision. When newcomers ask “What do you believe about _____?” you’ll point them to articles you’ve written. When members need resources, you’ll have evergreen content that keeps working long after you created it.

Your sermon becomes the starting point, not the finish line.

This Isn’t About Building a Platform. It’s About Stewardship.

You’re not trying to become an influencer or compete with professional content creators. You’re simply stewarding the content God has already given you to create by letting it work beyond Sunday morning.

While you’ll always be a preacher first, digital ministry lets your pastoral care, biblical teaching, and church vision seep into commutes, workouts, and quiet moments… exactly where discipleship is happening.

Why Learn from Luke Simmons?

Luke isn’t a consultant or “former pastor” — he’s a lead pastor in the trenches just like you. He is the founding and Lead Pastor of Ironwood Church and he understands the pressure of limited staff and budget, and has to figure out digital ministry while juggling everything else on a lead pastor’s plate.

He’s not teaching theory. He’s teaching what actually works when you have to prepare sermons, handle crises, and lead staff all in the same week.

Stop hoping Sunday’s impact will carry your people through the week. Start building simple digital rhythms that turn Sunday insights into everyday discipleship.